Since 2006, Incredible Windows! has been the area’s premier resource for Hunter Douglas window treatments, but a successful business isn’t born overnight. It takes hard work, dedication, and continuing education. Recently, our owner, Georgiana “Georgi” Schwandt, appeared in Episode 78 of the Window Treatments for Profit podcast with host and entrepreneur LuAnn Nigara to share the life experiences that led to her owning a thriving window treatments business.

Georgi’s Beginning

Georgi grew up in the Midwest. As a farmer’s daughter, she learned the value of faith, family, and a strong work ethic. After graduating from the University of Illinois, she began a 28-year career as an educator, starting as a Home Economics teacher and finishing her tenure as a high school principal. She served as an associate professor for ten years, helping other school teachers become school administrators. During this time, she and her husband launched a vacation rental business that continues to thrive today.

How Incredible Windows! Was Born

Following her retirement from education, Georgi became an entrepreneur. She dabbled in a few ventures, including obtaining her real estate broker license, but hadn’t found the right fit for her life. During lunch with a friend, Georgi was introduced to the idea of owning a window treatments business. She started Incredible Windows! in a town of just 10,000 people but knew a shop-at-home option for window treatments would be a great draw for people seeking a convenient way to purchase custom window treatments.

It turns out she was right.

For 16 years, Georgi has focused on forming new connections with colleagues and potential customers. She recognizes the importance of making people feel valued. Georgi encourages her team to use best practices when interacting with customers, including in difficult situations. She handles the challenges associated with owning a business with the grace that comes with experience and intuition. Everyone at Incredible Windows! follows the golden rule of treating others how they would like to be treated.

Window Treatments for Profit Podcast

LuAnn Nigara is an innovative businesswoman who thrives on unique situations and challenges. Her dynamic personality and keen business sense have made her a “go-to” keynote speaker for many entrepreneurial events. She knows that generic business advice just isn’t enough for window treatments business owners. With over forty years of business experience, LuAnn knows the importance of advice and suggestions tailored to specific industries. LuAnn is known for saying, “Excellence is a decision.” She continues to make that decision daily.

Contact Us

Hunter Douglas custom window treatments are second to none and Incredible Windows! brings this premium line to customers in several areas, including Madison, Dane County, Rock County, Columbia County, Sauk County, Green Lake, Green County, Verona, Sun Prairie, Western Waukesha County, WI, and the Western Milwaukee Suburbs in Wisconsin.

Take a look at our recent projects to see what we can do. Get in touch with our design team when you’re ready to give your windows the treatments they deserve.